SWATCH

Positive provocation and a zest for life with Swiss roots: Swatch has been revolutionizing the watch industry continuously since its founding in 1983. With bold designs that always reflect the spirit of the times, Swatch is one of the world’s leading watchmakers and one of the most sought-after brands—always staying true to itself. The brand never stops surprising, regularly releasing new models and various special collections.

The revolutionary way Swatch thinks and acts was evident from the very beginning: the brand quickly got involved in action sports such as BMX, skateboarding, and surfing. Meanwhile, the Swatch Art Peace Hotel in Shanghai reflects the brand’s passion for art, serving as a meeting place for artists from around the world.